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Internet Marketing – How Important Is Web 2.0 To Your Business?

Internet Marketing – How Important Is Web 2.0 To Your Business?

Internet Marketing – How Important Is Web 2.0 To Your Business?

Internet Marketing
Internet Marketing

Have you ever heard the word “folksonomie”? It’s a combination of the words folks and taxonomy, and it’s another word for tagging or social bookmarking. Sites like Digg, Dribbble, and Propeller are only three of the many dozens of sites popping up all over the Internet. There are sites for tagging almost any type of content, too, such as video, audio, graphic, or written. And unlike traditional search, where you get comprehensive results back for terms, social bookmarking sites give you results based on what people have tagged and made popular with their votes.

The bookmarking and social interaction sites are labeled “Web 2.0,” and they also include video sites, podcasting sites, wikis, and every blog on the planet. What makes the sites in Web 2.0 different from the rest of the Web is that the content in them is all user generated. Think of My Space, Facebook, and Flickr. When You Tube was sold to Google last year for more than $1.6 million, people started paying closer attention.

You can tag blog posts, web pages, and other written content at places like del.icio.us, BlinkList, or Scuttle. Share photos at sites like Flickr, and videos at Google Video or You Tube. There are Web 2.0 sites for every type of medium. Here’s how it works: You see a great blog entry here, for example. You can go down to the bottom of the post, and click one of the bookmarking buttons for Netscape (now Propeller), Furl, or Ma.gnolia. When you’re taken to those sites, assuming you’re a member, you’ll fill in a description of the post and you’ll tag it using appropriate keywords. So, for this post, you might choose the tags, Internet marketing, Web 2.0, and social bookmarking. What makes this so cool is that your tags are open to the public, unless you specify that you don’t want them to be, so that other taggers can see them.

Think of tagging as being related to search. It’s just a natural complement. You get some pretty great results from Google, but they won’t necessarily be the sites that people are enjoying the most, though they may be the most relevant. Social bookmarking allows you to see popular pages.

Web 2.0 is a great viral marketing technique for your Internet marketing business, too, if you go about tagging your own posts and the posts of others. Just be sure that you’re transparent about what you’re doing, and avoid spamming. If a site forbids tagging your own material, then don’t do it. You could be banned for life from the site, and you don’t know how important to your Internet marketing business it might become in the future. I doubt that anyone suspected that Google would be tops in search way back in 1998 when it was just starting.

You won’t always find what you’re looking for when you search the tagging sites, but you should be in there getting familiar with the territory for the sake of your Internet marketing business. Subscribe to several sites and notice how people are tagging your products and services. What makes this great is that you can use the taggers as a control group and it won’t cost you a single dime. Internet marketing businesses who aren’t using Web 2.0 to some degree are really missing the boat. Be sure yours isn’t one of them.

Building Your Social Network To Improve Search Engine Rank

Building Your Social Network To Improve Search Engine Rank

Building Your Social Network To Improve Search Engine Rank

Building Your Social Network To Improve Search Engine Rank
Building Your Social Network To Improve Search Engine Rank

If you are thinking about better exposure online then you would probably start putting more time and effort on social networking. Social network sites are the new user created content hubs that can offer large amount of traffic to any website that can properly pitch online users interest. MySpace, Pinterest, Instagram, Friendster, Orkut, and Facebook are just a few of the well know social network sites that can offer a great start-up niche for any marketing campaign. These websites rake in millions of users per day. Thousands more join social network sites daily, and you can expect the number of online users, flocking social network sites, to triple or quadruple in no time at all. With this premise, social networking sites can certainly prompt web marketers to utilize the technology to improve search engine placement for their websites.

Understanding the potential of social networking can help lead your business exposure to greater heights and can help improve search engine rank for your website. For those who are starting up on the social network groove however, here are some tips to help you setup a formidable start-up campaign.

Tip # 1: Be one of them

Before you can start marketing your products or services on social network sites you will need to setup an account. Multiple accounts are preferred, although they can be very time consuming to do. You always have an option of using pseudonyms to help protect your personal privacy. An email address will be required to create and confirm your account. If you’re planning to setup different accounts, and the social network site you are planning to join in is limiting users to only one email per account, the best approach would be to create different accounts, but bearing identical business names. That way, you can open multiple identities on the social network and still leave online visitors a way of recognizing your product or service.

If you are successful at this step, you will be provided, by email, a system-generated URL towards your online identity profile. Some websites however require users to personalize their web address and profile content.

Tip # 2: Dont forget the Images

One of the first things that online users will notice or probably check out is the image section of your account. Visual flavors will certainly set the visitors moods. Personal images wont just do if you have multiple accounts. You need to have a lot of stock photos to share, or probably borrow some pictures from friends or use corporate images to display on your site.

Tip # 3: Fill up your Profile

One of the best ways to get searched on social network sites is by filling up your user profile. Some user information might probably be filled up the moment you register your account. Still, there are some details which social network sites leave for the user to fill up later on. Make sure that your user profile contains personalized information. Social networks use this information to categorize users by location, age, gender, interests, etc.

Tip # 4: Dont Put up too many Ads.

Be careful about putting up too many marketing ads on your user profile since most users do not like visiting a spammy or advertising-packed website or social account. Make sure your user profile can reach out to your online visitors interests. Do not make a user account just for the sake of building a marketing hive. Put some effort to make your account more personalized, and it will lead more users to visit it. And more traffic should mean users knowing more about you and your products or services.

Social networking is truly a marvelous technology that can provide web marketers some leverage and give them, not only traffic, but also better search engine rankings for their site.